The US hospitality industry remains in a state of survival and recovery, with hotel operators still exploring ways to rebuild trust with their guests.
The digitization of guest touch points including booking, check-in, payments, room service, concierge assistance, etc. is allowing several hospitality providers the ability to welcome guests and host them during these difficult times.
The lockdowns have seen Americans get involved with digital contactless services even more through 2020. As the US government relaxes restrictions much of the populace will remain careful and will increase their consumption of online bookings, digital check-in & check-out, touchless payments, smart rooms, and robots.